the signature moment of the campaign came when he ran into a middle-aged woman during a visit to a columbus, ohio field office. i know everyone in my neighborhood the ones that will vote and don't and what it takes to get them. she added they just shipped in a romney staffer a couple of weeks ago. how do you think is going to win around here? steve, that is the story. yes, and a lot of this you have that quote saying that we didn't see this coming. there was an assumption saying that was showing up in the polls. the republicans were saying what they didn't have was the infrastructure in place to bring that into a reality. part of it is they were bogged down in a primary. and part of it too was that is the nature of relying on the religious groups. and they hoped and sort of out sourced the gotv. >> i'm actually surprised steve, when governor dean became chairman in 2005, karl rove he used this methodology don't you remember the 72 hour strategy, we developed the under pinnings that became what the obama campaign did and one of the things that is so important about the quote that the woman m